【心動的文書】沒有實習(xí)經(jīng)歷的同學(xué)怎樣構(gòu)建PS寫作框架吸引招生官?
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吳文靜
2023年09月22日
閱讀量:2010
<p><span class="p"><img src="https://info.compassedu.hk/sucai/content/1695284544764/1695284544764.png" width="802" height="60" /><img style="display: block; margin-left: auto; margin-right: auto;" src="https://info.compassedu.hk/info_imgUrl_phpq96RVB.jpg" width="300" height="300" /><a href="http://pnemnih.cn/adviser_16374_1" target="_blank" rel="noopener"><span style="text-decoration: underline;"><span style="color: #1dadff; text-decoration: underline;">吳文靜 </span></span></a></span></p>
<p style="text-align: justify;"><span class="p">2022年度“創(chuàng)意先鋒獎”,具備扎實的英語功底,專注商科和化學(xué)材料大類的英文文書寫作,從專業(yè)的視角為學(xué)生提供個性化的文書寫作服務(wù),以認真負責(zé)的態(tài)度陪伴每一位學(xué)員,幫助學(xué)生斬獲港、澳、新、英等多國名校錄取</span></p>
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<p style="text-align: justify;"><span class="p">我們的許多學(xué)員在準(zhǔn)備不同方向申請項目的個人陳述時,基于同一段經(jīng)歷準(zhǔn)備的寫作素材大都是一樣的,往往是對于科研或者實習(xí)內(nèi)容的羅列,而忽略了不同項目的側(cè)重點。為此,<strong>我認為針對同一經(jīng)歷在不同申請方向的PS中,應(yīng)當(dāng)基于申請項目內(nèi)容來深入挖掘其經(jīng)歷,從而呈現(xiàn)出與申請項目相契合的內(nèi)容。</strong></span></p>
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<p style="text-align: justify;"><span class="p">今天#心動的文書#欄目,老師就跟大家分享一下如何通過描寫自己的經(jīng)歷來突出自己的優(yōu)勢,表達自己對該專業(yè)和未來的熱情和追求,從而吸引招生官。(<strong>下劃線加粗為好詞好句,大家可以收藏積累哦~</strong>)</span></p>
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<p style="text-align: center;"><span class="h1" style="color: #1dadff;">01 PS Sample</span></p>
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<p style="text-align: justify;"><span class="p">My keen interest in marketing was initially sparked when my teacher of International Marketing explained abstract marketing theories and models with real-life marketing cases.<strong><span style="color: #1dadff;">【開門見山,PS開頭便陳述了對市場方向產(chǎn)生研究興趣的原因,即本科階段《國際市場營銷學(xué)》課上老師用真實案例來介紹營銷學(xué)理論知識】</span></strong>One of them left me with a deep impression was the game between FedEx and USPS on pricing strategies and market share, from which I was deeply aware of the role marketing strategies played in the business world. Driven by my curiosity about marketing, I took SF Express as the research object to analyse the great success brought by its marketing strategy in market positioning and business expansion in a group assignment.<strong><span style="color: #1dadff;">【從理論學(xué)習(xí)到產(chǎn)生興趣到實踐探索,由淺入深引出深造動機】</span></strong>Having experienced the process from data collection, market analysis, to trend forecast, so as to develop effective marketing strategies, I increasingly found it very interesting to get involved in marketing management to promote an enterprise’s development and growth. Therefore, I am now actively applying for your advanced study programme in Marketing.</span></p>
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<p style="text-align: justify;"><span class="p" style="background-color: #d6d6d6;">這里學(xué)生從本科期間的營銷學(xué)課上的學(xué)習(xí)經(jīng)歷來切入,并從被動學(xué)習(xí)到主動探索,一方面說明了該生對營銷學(xué)領(lǐng)域的研究熱情,另一方面也以遞進的方式引出動機,更為深刻。</span></p>
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<p style="text-align: justify;"><span class="p" style="background-color: #d6d6d6;">Tips:無論是本專業(yè)申請還是相關(guān)度較高的跨專業(yè)申請,關(guān)于申請動機這部分,如果不知從何說起的話,相比引用名言、觀影感受等,更建議從本科階段相關(guān)的學(xué)習(xí)經(jīng)歷、感悟、以及對學(xué)科的認識切入,說明深造的必要性和重要性。</span></p>
<p style="text-align: justify;"><br /><span class="p">Aware of what I genuinely favour for and aspire to take as the destination of my graduate study, I have reviewed many programmes.<strong><span style="color: #1dadff;">【基于上段介紹的對營銷學(xué)領(lǐng)域的濃厚興趣以及深造的強烈動機,引出具體希望攻讀的研究生項目,并介紹擇校原因】</span></strong>Among them, I believe the Master of Science in Marketing provided by the Chinese University of Hong Kong (CUHK) is my optimal choice. First of all, the high reputation of CUHK and its methodical training targeted at cultivating graduates’ marketing skills and digital analytical techniques will undoubtedly help me gain favour with my future employers.<strong><span style="color: #1dadff;">【學(xué)校的高聲譽和系統(tǒng)的培訓(xùn)將為“我”贏得未來雇主的青睞】</span></strong>Moreover, I am most interested in your well-designed curricula covering the topics—Internet and globalisation that have entrenched themselves in the marketing field. Especially the courses, such as Machine Learning in Marketing and Big Data Strategy will introduce me to the emerging technologies applied in marketing and enable me to accumulate skills in practice while mastering theoretical knowledge.<strong><span style="color: #1dadff;">【課程層面,并輔以具體的課程介紹】</span></strong>Moreover, regularly-organized seminars or workshops hosted by famed scholars and industry experts give me the chance to communicate with them, greatly broadening my horizons and deepening my insights.<strong><span style="color: #1dadff;">【其它:一些參加研討會和工作坊的機會】</span></strong></span></p>
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<p style="text-align: justify;"><span class="p" style="background-color: #d6d6d6;">雖然擇校原因可寫角度很多,但是在沒有特別個性化因素的前提下,從常規(guī)角度來準(zhǔn)備也是完全可以的。</span></p>
<p style="text-align: justify;"><br /><span class="p">After accumulating enough theoretical knowledge and practical skills at your university, I desire to put myself into practice, aspiring to engage in marketing work in a leading company in the FMCG industry, like Uniqlo and UR.<strong><span style="color: #1dadff;">【從擇校過渡到未來的職業(yè)規(guī)劃】</span></strong>As we all know, the FMCG market is fast-changing, as the result of which how to discover potential markets in advance and prepare for them is the key to occupying the market. During work, I will take advantage of up-to-date analytical tools and quantitative techniques to accurately predict market trends, figure out customers’ preferences, formulate optimal marketing plans, and ultimately help the organisation to maximize its commercial value. In the long run, when I acquire enough working experience in conducting projects and analysing business cases, I hope to serve as a customer manager, making my contributions to the company’s strategic decisions from the perspective of customer insights.</span></p>
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<p style="text-align: justify;"><span class="p" style="background-color: #d6d6d6;">學(xué)生的職業(yè)規(guī)劃是畢業(yè)后在快消行業(yè)從事營銷工作,長期規(guī)劃是成為客戶經(jīng)理。關(guān)于職業(yè)規(guī)劃可寫的工作崗位很多很多,但建議職業(yè)規(guī)劃路徑應(yīng)盡量具體,避免在XX行業(yè)或XX從業(yè)從事XX工作或XX工作,雖然可以理解學(xué)生在準(zhǔn)備申請的時候可能確實還不太明確未來的職業(yè)方向,建議多理解不同崗位的工作內(nèi)容選擇一個當(dāng)前最感興趣的方向來寫,可以體現(xiàn)你對行業(yè)發(fā)展的認識以及對自己未來的清晰定位,從招生官的角度來看,他們肯定更愿意選擇有明確深造動機(職業(yè)需求)的學(xué)生。</span></p>
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<p style="text-align: justify;"><span class="p">Since realising my professional goals put high requirements on my expertise and capacity, it is a must for me to upgrade my knowledge and skills first.<strong><span style="color: #1dadff;">【由于上述職業(yè)規(guī)劃對我的知識儲備和技能都提出很高要求,因此我需要深造。好在本科階段的學(xué)習(xí)使得我成為貴校項目的合格候選者】</span></strong>Encouragingly, my intensive learning and extensive practice at the undergraduate level have qualified me as a promising candidate for my intended programme. Specifically, solid command of theoretical knowledge of marketing positioning, pricing strategy and customer prospective and game theory by taking International Marketing and Microeconomics will function as stepping stones for me to reach higher in marketing. Also, courses like International Trade exposed me to the globalisation of market, production and enterprise, as well as the positioning and segmentation of global market, developing my business acumen and international perspective. Besides, participating in the Contemporary Undergraduate Mathematical Contest in Modelling and wining the first prize in Fujian Province enabled me to realise the significance of quantitative analysis in solving practical problems. Such a technique will be of great benefit for my future studies and work.</span></p>
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<p style="text-align: justify;"><span class="p" style="background-color: #d6d6d6;">這里的本科學(xué)習(xí)從營銷學(xué)專業(yè)知識、商業(yè)頭腦和國際視野、以及數(shù)模比賽經(jīng)歷三個方面展開,值得注意的是,有的時候可基于學(xué)生項目經(jīng)歷與申請方向的契合度決定經(jīng)歷篇幅,比如這里和申請的營銷方向契合度一般的數(shù)模經(jīng)歷(萬金油經(jīng)歷)一句話帶過,強調(diào)該經(jīng)歷培養(yǎng)的量化分析技能對于以后解決實際的營銷問題也有幫助。</span></p>
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<p style="text-align: justify;"><span class="p">Among all studies that I did, it is worth mentioning the China International College Students’ “Internet +” Innovation and Entrepreneurship Competition that I participated in. In the competition, I led my teammates to complete a business plan for the campus idle goods trading platform, involving the simulation of product matrix, market analysis, risk analysis, and marketing strategy formulation.<strong><span style="color: #1dadff;">【概述商賽過程中的工作】</span></strong>To gain insights into the campus idle goods market, I proactively joined multiple QQ groups for trading second-hand goods, so that I soon discovered the users’ pain points focusing on product quality and price. In response, I put forward the targeted marketing strategy of high quality at a low price. Later, with my reasonable division of labour and timely coordination, several difficulties that hindered us were smoothly resolved with our joint efforts. For instance, we adopted hierarchical management according to the questionnaire’s results to price second-hand goods while ensuring their quality. Moreover, much time was invested in field research on off-campus second-hand bookstores to figure out and promote our products’ advantages, so as to occupy the market share.<strong><span style="color: #1dadff;">【商賽過程中具體工作內(nèi)容以及最后的項目優(yōu)化】</span></strong>Having getting involved in the whole process of the formulation of marketing methods in this competition inspired me that an accurate grasp of market characteristics was the basis of marketing strategies. Meanwhile, I became deeply aware that it is vital to constantly adjust the marketing strategies based on the actual situation, instead of blindly executing a given plan.<strong><span style="color: #1dadff;">【經(jīng)歷收獲與感悟】</span></strong></span></p>
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<p style="text-align: justify;"><span class="p" style="background-color: #d6d6d6;">PS中項目經(jīng)歷的呈現(xiàn)有多種方式,這里采用的是“概括總結(jié)+具體介紹”,也可以通過描述項目中遇到的挑戰(zhàn)及克服困難的過程,亦可從小組工作中個人負責(zé)的內(nèi)容展開描述,等等。</span></p>
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<p style="text-align: justify;"><span class="p" style="background-color: #d6d6d6;">Tips: 該生在準(zhǔn)備提前批申請時,并沒有實習(xí)經(jīng)歷,所以這部分內(nèi)容是缺失的,但最終也順利拿到了提前批錄取,所以建議大家可以放心大膽地沖提前批,即便最后沒有拿到錄取,也不會有任何損失,正式批次申請的時候等經(jīng)歷完善以后再更新文書材料即可</span></p>
<p style="text-align: justify;"><br /><span class="p">Based on what I have acquired and understood so far, I am confident of my qualification for a place at your master’s programme in Marketing and shall appreciate it very much if you will kindly offer me this opportunity.<span style="color: #1dadff;"><strong>【簡單總結(jié)】</strong></span></span></p>
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