丹佛大學(xué)戰(zhàn)略傳播

As media technologies advance and audiences become increasingly media savvy, the traditional lines between public relations, advertising, and marketing are getting more blurred.
Strategic communication encompasses skills and activities that are traditionally associated with the field of public relations, but are also relevant in the areas of advertising and marketing communications.
The Master of Science in Strategic Communication is a 48-hour degree program that synthesizes a strong theoretical background in media and strategic communication with the applied research, writing, and messaging skills needed for a successful career in a variety of communication contexts.

1、 Strategic Management-Communication Campaigns

2、Strategic Messaging

3、Seminar in Public Relations

4、 International and Intercultural Public Relations

5、Media Theories

6、Freedom of Expression Issues

7、Media Effects & Consequences

8、Quantitative Research Methods

9、 Seminar in Mass Communication

10、Brands and Identities

11、品牌和標(biāo)識(shí)

1、戰(zhàn)略管理，交流活動(dòng)

2、戰(zhàn)略消息

3、公共關(guān)系研討會(huì)

4、國(guó)際與跨文化公共關(guān)系

5、媒體理論

6、言論自由

7、媒體的影響與后果

8、定量研究方法

9、大眾傳播研討會(huì)

10、品牌和標(biāo)識(shí)

11、實(shí)習(xí)