阿拉巴馬大學(xué)市場營銷

Marketing is concerned with the identification and assessment of consumer and industrial market needs and the development of marketing programs to satisfy those needs. Marketing personnel in profit and nonprofit organizations analyze markets and industries to identify new opportunities and refine existing ones. Marketers are also responsible for developing management products, promotional programs, distribution systems, and prices that are appropriate to the targeted market opportunities.
Marketing provides a broad set of skills and interests that cover sales, retail operations, research skills, and import/export operations and logistics.
In addition to the marketing major, students can obtain specializations in the following areas: consumer marketing, global business marketing, professional selling, and supply chain management. Students can also obtain a Master of Arts degree in Marketing and a Ph.D. degree in Marketing.

1、銷售

2、零售業(yè)務(wù)

3、技能研究

4、進出口業(yè)務(wù)

5、物流