波士頓大學廣告學

Don’t prepare for a job. Prepare for a career. Advertising exists at the forefront of innovation in society, technology and culture. That’s part of its appeal. That’s also its greatest challenge: the business is always changing.
The Boston University Master’s in Advertising prepares you to compete in that dynamic environment—not just for a great first job, but the job after that. Even for jobs that don’t exist yet.
The focus is strategic branding, targeted creativity, self-discovery and higher-level thinking. Yes, there’s plenty of hands-on experience. But it’s blended with an understanding of the underlying principles of advertising.

1、WRITING FOR MEDIA PROFESSIONALS

2、PRINCIPLES AND PRACTICES OF ADVERTISING

3、COMMUNICATION RESEARCH

4、AD LAB

5、ADVERTISING AND SOCIETY

6、CONTEMPORARY MASS COMMUNICATION

7、COMMUNICATION THEORY

8、FUNDAMENTALS OF CREATIVE DEVELOPMENT

9、ADVERTISING MANAGEMENT

10、 CREATING VIDEO CAMPAIGNS

11、INTERACTIVE MARKETING COMMUNICATIONS

12、STRATEGIC CREATIVE DEVELOPMENT

13、ADVANCED COPYWRITING

14、ADVANCED ART DIRECTION

1、專業(yè)媒體人士的寫作

2、原理與廣告實踐

3、傳播研究

4、AD LAB

5、廣告與社會

6、當代大眾傳播

7、傳播學原理

8、創(chuàng)造性的開發(fā)基本原理

9、廣告管理

10、視頻創(chuàng)建活動

11、互動營銷傳播

12、戰(zhàn)略創(chuàng)新發(fā)展

13、高級廣告稿撰寫

14、高級藝術指導