南加州大學(xué)戰(zhàn)略公共關(guān)系

指南者留學(xué) 2022-04-17 22:56:57

USC的全稱是University of Southern California的Strategic Public Relations,即南加州大學(xué)戰(zhàn)略公共關(guān)系,下面將詳細(xì)介紹USC的的項(xiàng)目特點(diǎn)/院系介紹、USC的的研究生申請要求。

USC的「南加州大學(xué)戰(zhàn)略公共關(guān)系」

南加州大學(xué)

USC的培養(yǎng)計劃

The M.A. in Strategic Public Relations degree program is designed to meet the needs of both new graduates and established professionals who have an interest in the practice of communication strategy. The program takes a highly applied, case-study approach that emphasizes strategic thinking, problem solving and specific skills to propel you into a successful career in the exciting, rewarding and fast-paced public relations profession.
Public Relations – sometimes called strategic communication – is among the fastest growing professions in America and probably the world. At USC Annenberg, we think of public relations as advocacy communication, meaning the use of communication skills and tools to advocate on behalf of any social cause, organization, entertainment property, candidate, or brand.

USC的研究領(lǐng)域(英文版)

1、Introduction to Strategic Public Relations

2、 Legal, Ethical and Social Foundations of Public Relations

3、 Writing for Strategic Public Relations

4、Public Relations Research, Evaluation and Insights

5、Multimedia Content Creation for Strategic Public Relations

6、 Business and Economic Foundations of Public Diplomacy

7、Critical Thinking and Crisis Management

8、Business Fundamentals for Non-Business Professionals

USC的研究領(lǐng)域(中文版)

1、戰(zhàn)略公共關(guān)系簡介

2、法律,道德和社會的公共關(guān)系

3、戰(zhàn)略公共關(guān)系寫作

4、公共關(guān)系研究,評估和洞察

5、戰(zhàn)略公共關(guān)系的多媒體內(nèi)容創(chuàng)作

6、 公共外交的商業(yè)和經(jīng)濟(jì)基礎(chǔ)

7、批判性思維和危機(jī)管理

8、 非商業(yè)專業(yè)的商業(yè)基礎(chǔ)課

USC的申請要求

托福114分以上或雅思8分以上,GRE要求平均307,GPA要求平均3.33,學(xué)費(fèi)$66,840/年,申請截止日期12月15日,要求申請者遞交一份篇幅不超過10頁的寫作樣本

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南加州大學(xué) 戰(zhàn)略公共關(guān)系 
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